Dragon China will come to the stage to promote Chinese culture worldwide as the campaign to draw international buyers and exhibitors to the second ICIF was intensely carried out.

This project, lasting six months, consists of developing overseas culture agents plan, holding the World Chinese Entrepreneurs Convention, Shenzhen Branch, drawing global investors and extended promotions.

The plan to develop overseas culture agents is directed at overseas Chinese, overseas culture products agencies, overseas Chinese students, and overseas students in China, through whom to know which culture products have great potential and the possible marketing mode. At the same time, they can find local agents for Chinese culture products utilizing their social network and resources.

Holding the World Chinese Entrepreneurs Convention, Shenzhen Branch is intended to introduce Chinese products to the world. Considering people around the world dealing Chinese culture products are mostly Chinese, the organizing committee will initiate this convention during the 2^ndICIF and hold it annually. The first Shenzhen branch convention will invite about 1000 world Chinese entrepreneurs to find opportunities in Chinese culture and promulgate it.

Drawing global investors and extended promotion will proceed in various forms. For instance to visit some foreign exhibition agencies, financial institutions and discussing corporations, to hold promotion briefings targeting culture and commercial counselors from foreign embassies both in and outside China. To corporate with federations of overseas Chinese and invite capital through government's foreign and commercial affairs.

Apart from Dragon China, the organizing committee has also designed seven themed projects to spread quality Chinese culture, among which Culture China will amass excellent culture industries through visiting other parts of China and cultural flagship enterprises, Creative China aims at develop creation industry through websites and exhibitions, Animation of China will bring quality Chinese animation works to the world, China's Heritage will show the visitors the rich culture heritage of a civilizations of 5000 history. Investment in China will collect culture industry items nationwide and find investors worldwide.