Today, people in dozens of developed regions and countries like Southeast Asia, America, Japan, Europe can read the relevant information about ICIF immediately after they enter the key words such as "ICIF", "cultural industry" in Chinese or in English in the search engine Google or Baidu. This is the result of one significant moves made by the Organizing Committee of the 2^ndICIF recently to intensify promotion on the Internet.

With the popularization of the Internet in the world, more and more professional buyers and sellers begin to search information they are interested from Internet. In view of such a trend, the Organizing Committee of the 2^ndICIF puts emphasis on network construction and Internet promotion to raise the success ratio of trade between the exhibitors and the professional visitor. Besides, the Organizing Committee signed an agreement on Internet promotion with a series of websites in December, aiming to strengthen oversea promotion of 2^ndICIF through this multinational tool, Internet.

Up to now, network in simplified Chinese and in English has been launched. To provide conveniences for the Southeast Asian Chinese to know about ICIF, recently another version in traditional Chinese is created.

In terms of oversea promotion, ICIF chooses world famous websites Google, Baidu and Yahoo3721 as its cooperative partners. From December 2005 to the Opening of the 2^ndICIF, these websites will put on business and exhibition ads of 2^ndICIF instantly for half a year, to the regions and countries like Australia, Germany, the Russian Federation, France, Korea, Canada, America, Japan, Thailand, Singapore, Indonesia, Britain, Mainland China, HongKong China, Taiwan China, etc.. At present, the professional visitors can read the brief introduction of the ICIF which links to the website of the ICIF immediately once they enter the key words such as "ICIF", "cultural industry", "cultural project" and so on in search engine Google, or Baidu in the targeted regions and countries. For example, the IE(Chinese version) can directly link to the website of ICIF once the user input "文博会" in the address. Following, it will be able to search for the ICIF information in German， Russian， French， Korean and so on language.

On the regional publicity, the ICIF makes full use of the abundant resources, puts the ICIF advertisement on the nearly 40 websites of the administrations. On the Shenzhen News—one of the top visited websites of Shenzhen, the ICIF puts its advertisement for a half year, breaks the record of the lasting time of the exhibition advertisement

On the website construction, the ICIF carries through the publicity and promotion on the website of Artron---the top visited website of China art market, and links with over 10 websites that related with cultural industry.

What's more, The ICIF plans to cooperate with China websites, which have great visited amount; schemes some activities with cultural subject, provides great publicity for the oversea promotion; makes every possibility to widen the worldwide name of the ICIF; lets more international professional and trade visitors to know about the ICIF and participate in the ICIF, and lets the ICIF to become a flag of all cultural industry fairs, establishes a brand idea of "collect the Chinese cultural product in the ICIF."