Leaderette: In recent years, the amount of the domestic new exhibition projects reduced year after year, in 2005, the amplitude of exhibition projects has fell from 47.34% of 2002 to 6.74%, the projects with low quality falls into disuse very quickly. But the new research shows that the amount of China exhibition projects of 2005 reaches 3800, ranks second in the world, next below the America. A look at all industries indicates that the repeated hold of the fair is still a most outstanding problem. At the end of 2005, China Trade News will parse several industries, which are severe on the problem.

In 2004, as the originator of ICIF, Shenzhen raised an ICIF upsurge in China. Later, from Sep.23 to 27, 2005, "The 1^stNortheast China (Shenyang) Cultural Industry Fair", which is hosted by Ministery of Culture, Cultural Bureau of Liaoning Province, and Shenyang Municipal Government, was held in Shenyang. On Dec.11, "The 1^stWest Cultural Industry Expo", which is hosted by General Administration of Press and Publication of the PRC, State Administration of Radio, Film and Television of the PRC, Ministry of Culture and 12 western provinces, cities and municipalities, was finished in Kunming, Yunnan.

During the finish of Shenyang & Kunming "ICIF", the "China Yiwu International Stationery Fair" (Yiwu ICIF), which had been held for twice, is simmering quietly. The "China Yiwu (International) Cultural Industry Fair", which is turn from "Yiwu ICIF"; the "2^ndWest Cultural Industry Expo", which will be held in Chengdu, Sichun, in the second-half year of 2006 and the "China (Wuhan) Cultural Industry Fair", which is under preparation, so, the war of ICIF 2006 is inevitable.

What's more, before the ICIF, the "China Stationery Exchange Fair", hosted by China General Merchandise Association, has held for 95 times. It is held in May every year, and is the first born cultural professional exhibition at present. But along with the development of cultural industry, the "China Stationery Exchange Fair" is obviously out.

Shenzhen ICIF has been upgraded for three times. The first Shenzhen ICIF was held in Shenzhen from Nov.18 to 22, 2004. The noteworthiness is that in the preparation of Shenzhen ICIF2004, the hosts and sponsors were upgraded for three times. At the very beginning, it was hosted by Shenzhen Municipal Government & Ministry of Cultury, then changed to Ministry of Culture, Guangdong Provincial Government and Shenzhen Municipal Government, at last, it was upgraded to be hosted by Ministry of Culture, General Administration of Press and Publication of the PRC, State Administration of Radio, Film and Television of the PRC and Guangdong Provincial Government, sponsored by Shenzhen Minicipal Government. And also, the Shenzhen ICIF has changed from a territorial fair to be a nation-standard, comprehensive cultural industry gala. The insiders think, the upgrade of Shenzhen ICIF shows that: the China cultural industry is quickly develop, and catch high attention from the governments and the society. The related administrations of Shezhen said, Shenzhen ICIF is the only nation-standard cultural industry fair of China.

Shenzhen ICIF transfers the business & exhibition invitation to the foreign countries, emphasizes the promotion of southeast Asia, northeast Asia and the cultural developed west countries. The related administrations of Shenzhen emphasizes that, they will develop the Shenzhen ICIF to be a important exchange platform for the export of cultural products, make effort to promote the export of cultural products.

In German, Shenzhen ICIF received attention and support from Germany Frankfurt Industry and Commercial Association, and League of the Germany Middle & Small-scale Enterprises. According to the report, on the promotion conference, many enterprises had a mind to participate in the Shenzhen ICIF, and signed the letter of exhibition intent on the occasion. In order to attract the enterprises from Singapore, Malaysia, Australia, Canada and Hongkong, Taiwan, Macao of China, the Organizing Committee of the Shenzhen ICIF has participated in the sixth World Dongan Conference, promote the Shenzhen ICIF , hope that the oversea emigrants can pay attention on ICIF as they concern with the CHTF. We may clearly see that, Shenzhen ICIF makes great effort for becoming the No. One brand fair of China

Yiwu ICIF relies on the industrial basic. The principal of Publicity Department of Zhejiang Province expressed that, the Yiwu ICIF, which will be held in the Meihu International Convention and Exhibition Center, Yiwu, Zhejiang, from April 7 to 9,2006, is hosted by Ministry of Culture of Zhejiang Province, Bureau of Press and Publication of Zhejiang Province, Bureau of Radio and Telephone of Zhejiang Province, China Culture, Education and Sport Goods Association, sponsored by Yiwu Government. Yiwu is not only have the strong market advantage, but also have the favorable basic of cultural industry development.

Now, the Yiwu Government are tensional preparing for the ICIF, On the Seminar, which the representations from Malaysia and Singapore attended, Luo Guohui, the chairman of Yiwu Stationery Industry Association emphasized that Yiwu ICIF will strengthen the cooperation and exchange of Asia associations, promote the development of cultural industry, avoid the malignant competition, protect the enterprises, promote the business contact, solve the business dissension.

Compare with the widely promotion of Shenzhen ICIF, Yiwu ICIF is still confident. A high-ranked official of Publicity Department of Zhejiang Province thinks, Yiwu is not only have the strong market advantage, but also have the favorable basic of cultural industry development. The Yiwu annual production values of cultural industry are over 20.00 billion yuan with over 7000 cultural enterprises, 100,000 employees. The official said that Yiwu has over 2000 cultural factories, establishes a produce and sell mode of producing and management together. The export of Yiwu cultural products is increasing rapidly. We may clear see that the International competitiveness of Yiwu cultural product is increasingly extending.

But he also agreed that, along with the stronger of the cultural industry, the cultural products of performing, media, advertisement and so on are appear on by one. Animation, game, digital equipment, design and so on have became the bright spots of ICIF.

Who is the leader of ICIF? Although Yiwu ICIF is not as famous as the Shenzhen ICIF, Yiwu Government emphasized that the Yiwu ICIF is a International fair, and it is one month earlier than Shenzhen ICIF, this is the advantage of time.

The related persons of Yiwu ICIF still think that there are two successful cultural industry fairs in China: China (Shenzhen) International Cultural Industry Fair and Northeast Cultural Industry Fair. Both of them are sponsored by the Ministry of Culture, and one is in the north, the other is in the south. Further more, both of the Shenzhen ICIF2004 and the Shenyang ICIF2005 receive a lot of praise. So, the ICIF of Shenzhen & Shenyang have became a banner of cultural industry fair.