The exhibition and business invitation of the 2^ndICIF is under favoring processing. Yesterday, on the "ICIF Preparation Report", Li Yizhen, vice secretary of the CPC Shenzhen Municipal Committee, Wang Jingsheng, member of the Standing Committee of the CPC Shenzhen Municipal Committee, director of the Publicity Department of the CPC Shenzhen Municipal Committee, emphasized that we should do the ICIF preparation well, the stress is to promote the oversea business invitation, try our best to stand out the internationalization, enlarge the dealing trade, promote the export of cultural products, introduce the China cultural products to the global market.

According to the report, the business & exhibition invitation of the 2^ndICIF has received great achievement, held 11 promotion activities of different kinds at home and abroad. Except the national and territorial cultural promotion conferences, the ICIF also strengthened the oversea promotion, went to England, Germany, four countries of North Europe, Singapore and so on countries, held the promotion activities, and made the widely publicity & promotion through every kinds of government activities of foreign affairs. Now the business & exhibition invitation of the nine halls is under favoring processing, 149 enterprises had signed the exhibition contract, 1144 booths had been sell, reached 35709 square meters, 34.01% of the whole exhibition area. 493 enterprises have assured exhibition intent. The 2^ndICIF sets five branch venues---Dafen Oil Painting Village, Shenzhen Central Book City, Shenzhen Curio World, Shenzhen Shuibei International Jewelry Center, Shenzhen Arts and Exhibition Center. Their preparations also get on well.

The preparations of the forums, auctions, promotion of investment & financing project and the celebration activities also get on well. Among them, the main forum will take "International cultural trade and China" as the subject; the auctions include the auction of modern painting and calligraphy, contemporary middle-age and young painters and so on, the ICIF also plans to hold the auctions in Shenzhen, Hongkong, Singapore; during the ICIF, the art festival will be held to make the brand of ICIF celebration activities; the ICIF also prepares to hold the Competition of Shenzhen Animation Design & Creative Vocational Skill; what's more, the ICIF will develop the collection of cultural investment and financing projects, edit the2006 China Cultural Investment and Financing Project Manual,and it will be finished at the last Jan., 2006. According to the cultural content of the manual, the ICIF has begun to look for the investment.

In order to promote China excellent cultural product to "go abroad", the Organizing Committee takes many kinds of methods to promote the oversea business invitation. Includes made the favorable policies and standards for the buyers, investors and professional visitors; organize the exchange of cultural projects, enlarge the dealing trade; cooperate with ICBI, organize the oversea professional visitors from Japan, Southeast Asia and so on; cooperate with CIEC Exhibition Company (HK) Ltd., organize the print stock and visit groups from Europe; develop the business and exhibition invitation by Shenzhen Press Group Office in Shenzhen, Shanghai and Hongkong; made the encouraging policies for the agents who organize the oversea professional visitors, try the best to attract the oversea professional visitors.

Next, the Organizing Committee of the ICIF will follow the market rules and do the business invitation well: collect and edit the2006 China Cultural Investment & Financing Projects Manual,Catalog China Cultural Export Productwith high-quality; according to the step by step business invitation strategy, emphasize the business invitation to Japan、Korea, Singapore, Thailand, Malaysia and so on countries and Hongkong, Macao, Taiwan of China. At the same time, promote the business invitation to England, France, Germany, America and such kinds of Europe countries, which have mature market condition, promote the China cultural products to the world; reasonable arrange the oversea promotion, provide the material export cultural products, during the invitation, perfect the service with providing professional assistance; what's more, try the best to collect the China excellent cultural industries & products, exhibit & exchange them in the ICIF, shoot at finish the business & exhibition invitation before late March, 2006; promote the coordination of the cultural projects investment & financing, enlarge the dealing trade.

Li Yizhen affirmed the ICIF preparation and the next business & exhibition invitation plan. He pointed that, now, "develop the cultural industry, promote the China cultural products to go abroad" has became a common understanding of China. As the nation-standard, international and comprehensive cultural industry exchange platform, the ICIF bears the historical mission of promoting China products & service to the world. So, on the basic of doing the preparation & exhibition invitation well, try the best to promote the oversea business invitation has become the next emphasis of the ICIF. The ICIF will make every effort to attract and look for the oversea buyers, develop the ICIF to be the cultural Canton Fair. He requested the six areas of Shenzhen and the related administrations to pay high attention on the preparation of the 2^ndICIF, the leaders should attend to the matter personally, clearly define the responsibilities, carefully calculate and establish the cultural exhibit and exchange platform, make effort to promote the China excellent products to the world.

Wang Jingsheng said, from now on, the emphasis of Shenzhen foreign publicity is to promote the 2^ndICIF, we will try our best to develop the ICIF publicity through the oversea media and websites, what's more, we should strengthen the construction of ICIF website, perfect the issue of the information, register of the investment & financing project, issue of cultural news & information and so on functions, provide a exhibit, negotiation, exchange platform for the cultural investment & financing projects.

The principals of the Organizing Committee of the Second China(Shenzhen) International Cultural Industry Fair, Publicity Department of the CPC Shenzhe Municipal Committee, Shenzhen Municipal Cultural Bureau and the ICIF sponsors—Shenzhen Press Group, Shenzhen Media Group, Shenzhen Circulation Group, Shenzhen International Cultural Industry Fair Co. Ltd., attended on the report.