Hall No.3: Media Technology Hall (Digital Film & Television)

Time:May 18-21, 2006

Venue:Shenzhen Convention and Exhibition center

Hosts:

Ministry of Culture of the PRC

State Administration of Radio, Film and Television of the PRC

General Administration of Press and Publication of the PRC

Guangdong Provincial People's Government

Shenzhen Municipal People's Government

Project Organizers:

Shenzhen Media Group

Shenzhen Cultural Industry (International) Exhibition Co.,Ltd.

Project Overseas organizers:

Longwen International Exhibition Ltd.

Theme——Experience Digital Living

Objective—— Display leading technology, establish transaction platform and improve cultural life.

Features of the Exhibition

High standard, unprecedented scale

The Event has strong supports from top leaders of the State Council. It is co-sponsored by Ministry of Culture, State Administration of Radio, Film, and Television, General Administration of Press and Publication, Guangdong Provincial Government, and Shenzhen Municipal Government. It is the only State-level, international and comprehensive platform in China for cultural transactions.

Professional, productive

The organizers will widely invite professional visitors, including cultural industry groups, investors, buyers, dealers, and cultural funds from China and abroad.

Attracting international buyers and promoting cultural inter-communication

This exhibition leverages the robust disseminating capacity of its organizer and vigorous support from governments as well as a series of overseas investment soliciting conferences and extensive cooperation with overseas cooperative agents to open up international markets and promote international exchanges. Also, this exhibition has won vigorous support from a full range of overseas professional organizations.

Strong publicity and famous brand name

The Event is organized and run by three of China's mainstream media groups. News on the first ICIF (2004) was published on over 161 media with the total number of reports reaching 6,000. Nearly 500,000 people visited the fair. Our exhibition, as a most important part of the second ICIF (2006), is expected to have larger media coverage and provide exhibitors with full promotion support.

Review on 2004 Event

The first Digital TV Industry Exhibition attracted a full range of leading equipment suppliers, technical providers, network operators and content operators from China's digital movie/TV sector and achieved pioneering success.

Some exhibitors at "Digital TV Industry Exhibition" of ICIF2004

AXN channel, ESPN STAR SPORTS, Phoenix Satellite Television, The Bole group (Japan), APT Satellite Holdings Limited, Cisco Systems Inc., Harmonic Inc. of the U.S., Shenzhen Topway Video Communication Co. Ltd., Huawei Technologies Co. Ltd., Panasonic Inc., TCL Multimedia Electronics HQ, National Satellite Music Broadcast Network, Founder Group, Shenzhen Skyworth RGB Digital (Shenzhen), News Corporation, Shenzhen Media Group, Sony (China) Ltd., Guangxi Telivision, Konka Group Co. Ltd., OCT Group, Shanghai Media Group, Guangdong Television, South Television, China Poly Group Corporation, China Central Television, Beijing Television, Enlight Media, Sido Media, Tanglong International Media Group, Shenzhen Vanke Film and Television Co. Ltd., Better Feel Media, Sobey,NDS, etc.

Current Event Info

Market background

Market status in China: China is a large country where the adoption rate of TV sets for urban households has reached 99.3% and every 100 urban households possess 140 TV sets. However, China is still in the initial stage in terms of digital television and information technology industry and lacks coordinated development in such sectors as broadcasting/television, telecommunication and IT, and has a long way to go to gear up with international market in terms of overall planning, technology, funds and human resources.

Market vision: China's broadcasting/television industry has initialized a digital revolution. Based on statistic figures, about 210 million analog TV sets in China will be substituted by digital TV (DTV) sets in a few years. By 2010, there will be 128 million PTV subscribers (households) and 166 million DTV households in China, which promises a market scale of RMB 700 billion for PTV market and creates dramatic market opportunities. Especially, there will be more than 3 million analog TV sets substituted by DTV sets in Shenzhen by 2007.

Status of specialized exhibitions: Currently, there is only a little number of mature, specialized exhibitions for digital movie/TV industry, and the existing exhibitions are high regionalized and far from enough to meet market demand all over the country. To promote business and communication in the country, the state government has intensified efforts to create new brands of specialized exhibitions. This exhibition will be held every May in Shenzhen, a city in South China, which has filled up the gap in the Chinese market.

Scope of exhibits

Digital movie/TV contents

TV stations; movie/TV program production companies; movie studios; PTV content providers; HD (high definition) program producers; digital program integrators and ICP

Digital movie/TV equipment and supporting products

Digital movie/TV production and broadcasting equipment and equipment for digital information transmission network

Digital audio-visual and household network equipment: DTV; digital entertainment and interactive game equipment; MP4; car-borne TV and supporting products; PVR and digital video products

Digital movie/TV network operation and technical services

Satellite operators; mobile TV; commercial location TV; IPTV; mobile phone TV; service system integrators; DTV system providers; application service providers and ISP

Forums

We will present specialized forums at the exhibition.

Topic: To promote the development of digital TV/movie industry in China

We will invite leaders from the State Administration of Radio, Film & Television and various subordinate organizations, leaders from provincial radio, film & television departments and television stations around the country, specialized equipment manufacturers, TV technical R&D institutions, radio, film & television associations, academic organizations, TV program production and creation companies, overseas counterparts and specialists to attend this forum to deliver latest information, promote mutual understanding, discuss focus topics and probe into development trend.

Shenzhen Cultural Industry (International) Exhibition Co., Ltd. is an enterprise directly subordinate to Shenzhen Media Group. The incorporation of the company serves as a pacesetter in the country for mass media to organize exhibitions and represents an example of successful integration between mass media and exhibitions.

Shenzhen Media Group possesses a platform of dimensional and graphic media resources, including 9 TV channels (including STV channels covering Hong Kong, Macao and other regions of the country), 3 frequencies and TV guides.

The company is staffed with a team of high quality employees experienced in exhibitions. In 2004, we organized ICIF (2004), and won excellent commendation from the industry.

We sincerely invite you to help make splendid achievements in our Digital Movie, DTV and Information Technology Exhibition, China Digital movie, DTV Industry Development Forum and other activities at the Second China (Shenzhen) International Cultural Industry Fair. We will try our best to provide warm-hearted and attentive services.

Contact us:

Shenzhen Cultural Industry (International) Exhibition Co., Ltd.

Address: F/4, Shenzhen Radio & TV Building, Yijing E. Road, Luohu District, Shenzhen Postal Code: 518003

Tel: 0086-755-25160535 / 25160593 / 25160636 / 25160497 / 25160023 / 25160610

Fax: 0086-755-25160550 Email:szicie@163.com

Website:www.szicie.com,www.cnicif.com